ABOUT

ETHAN REED'S
ESSENTIALS

We strive to live with compassion, kindness and empathy

A lot of so-called stretch denim pants out there are just glorified sweatpants – they get baggy and lose their shape. Not cool. Our tightly knitted fabric holds its form after repeated wear. Plus, Aldays dress up or down, no prob. So you can wear them all day. Get it?

Give your skin a healthy glow everyone

Luxe, lightweight, and made with the perfect blend of cashmere and cotton, our Sonoma Pillows and Throws are inspired by the basics we turn to season after season. Get to know the cozy essentials that will elevate your space in an instant.

Our misstion

Luxe, lightweight, and made with the perfect blend of cashmere and cotton, our Sonoma Pillows and Throws are inspired by the basics we turn to season after season. Get to know the cozy essentials that will elevate your space in an instant.